Meta’s Threads Introduces Custom Feeds: A Game-Changing Feature Inspired by Bluesky
Meta’s Threads has rolled out a highly-anticipated feature: custom feeds. Initially tested with a select group, this update is now available to all users. Custom feeds enable you to organize multiple accounts around a specific theme or topic, providing seamless access to related content that might not naturally appear in the “For You” or “Following” feeds.
Threads vs. Bluesky: Who Did It First?
Threads’ custom feeds follow a similar path carved out by Bluesky, which launched its custom feed feature in May 2023. Bluesky offers several pre-designed feeds and the option to create your own, while X (formerly Twitter) offers “Lists” as its alternative. Each platform aims to provide users with more tailored content experiences, but Threads is leveraging its connection with Meta’s massive ecosystem to gain a competitive edge.
How to Create Custom Feeds on Threads
Setting up a custom feed on Threads is simple:
- Sign in to the Threads website.
- Click the down arrow at the top of the screen and choose “Create a New Feed.”
- In the “Create Feed” window, enter a keyword or search term. For instance, typing “Star Trek” will display relevant accounts.
- Add individual accounts or the entire keyword search result to your feed.
- Click Continue, give your feed a name, and then hit “Done.”
Your custom feed will now appear alongside default options like “For You,” “Following,” and “Liked.” Switching between feeds allows you to curate your Threads experience based on specific interests or topics. You can create multiple feeds to organize your content further.
Threads’ Growing Popularity Amidst the X Exodus
Threads’ user base has skyrocketed, surpassing 200 million active users, thanks to its integration with Facebook and Instagram. With over 15 million new signups in November alone and daily additions exceeding 1 million, Threads is fast becoming a go-to platform for those migrating from X.
On the other hand, Bluesky recently crossed the 20 million user milestone, seeing a significant uptick in members following major events like the U.S. presidential election.
Why Threads’ Custom Feeds Matter
As more users leave X for alternatives, features like custom feeds offer a way to stay organized and engaged with relevant content. By building on Meta’s vast network, Threads provides a streamlined way to customize your social media experience, positioning itself as a strong contender in the evolving landscape of microblogging platforms.
Pro Tip: Optimize your social media experience by exploring Threads’ new features, and don’t forget to revisit Bluesky and X to compare their options for tailored content!
